The brand accelerator, Mutandis, achieved a consolidated turnover (CA) of 1.02 billion dirhams (MMDH) in the first half of 2022, up 48% compared to the same period a year earlier.
At constant scope (excluding Season), sales increased by 14% to 786 million dirhams (MDH), driven mainly by volumes in almost all of Mutandis’ categories, said a press release from the company.
At retail, detergent sales increased by 12% to 329 MDH, while those of seafood products and food bottles increased respectively by 27% to 254 MDH and 8% to 167 MDH, specifying the same source.
Similarly, Mutandis informs that in H1-2022, Season Brand’s sales amounted to 235 MDH, an improvement of 17% compared to H1-2021 for information purposes (Season only being consolidated since August 1 2021). During the half-year, monthly sales of the Season range were in line with forecasts for 2022.